Design that reduces effort, not just decorates screens

Yes, proportionally. Where the domain is well understood we run a compressed one-week discovery using existing telemetry, support tickets and a handful of interviews. What we will not do is skip validation entirely — even three usability sessions on a prototype prevent expensive mistakes.

We can, and there are real advantages to it — no handoff loss and no arguments about feasibility. We also work purely as a design partner alongside your engineers, in which case we provide Storybook-ready specifications and stay available for design QA.

Governance and tooling. Tokens are the single source of truth consumed directly by code, visual regression testing catches drift, a contribution process defines how new patterns get added, and we run a quarterly parity audit between Figma and production.

We convert opinions into testable hypotheses and let users settle it. Presenting two prototypes with usability data attached is dramatically more effective than another review meeting, and it depersonalises the decision.

Designing for it costs very little. Retrofitting it is what gets expensive — remediating an inaccessible product typically costs several times what specifying it correctly would have. We build it into the design system so compliance becomes the default path.